My task was to create branding for a friend who likes sports but is also interested in business.

So I have picked up font that matches his needs and made slight changes like creating the letter K with tie that can contain footstep of a football shoe.

I've added a few catchphrases to the branding taht can feel funny but also personal and original. Saying that hey thats me I am the brand Kuba is my person not just some random thing.